Portfolio

Noteworthy Projects

Eliminated brand fragmentation and built a scalable identity system with organization-wide adoption.

The human side of a brand transformation — from resistance to alignment and system adoption.

Enrollment marketing plan highlighting Castleberry ISD's achievements, aiming to boost student enrollment by 10%.

Overview of the publicity plan for the district's art show as it aligns with the district's communication process.

A collection of event, keynote, and recognition photography highlighting authentic stories and community connection.

A collection of video including reels, highlights, and features, capturing keynotes, pep rallies, and authentic stories.

This is the electronic version of the annual back to school guide posted on the district's website.

Showcases the edited video, social media, and written components I created to publicize the news.

Castleberry ISD's rating improved from 76 to 82, with gains in key subjects. Future focus: computational fluency and AI prep.

All three elementary schools received the "All-In" CS100 Award for K-5 computer science excellence.

Irma Marsh Middle School and Castleberry Elementary were honored in the 2024 Fort Worth Star-Telegram DFW Favorites contest.

In the inaugural episode of their podcast, middle school students interviewed the founder of Wakelet.