Resume

Skills

Brand Strategy and Stewardship	Integrated Marketing Campaigns
Creative Direction	Content Strategy and Production
Visual Brand Design	Editorial and Copy Editing
Digital Marketing (Social, Email, Web)	Out-of-Home (OOH) and Experiential Marketing
Go-to-Market (GTM) Strategy	Campaign Planning and Optimization
Performance, Engagement and KPI Analysis	Audience and Consumer Insights
Channel Mix Strategy	Stakeholder & Cross-Functional Leadership
Vendor, Partner and Agency Management	Multi-Project and Campaign Management
Change Management and Adoption Enablement	Brand Governance and Quality Control
Web Content Management and Digital Accessibility

Adobe Creative Cloud	Google Workspace
Microsoft Office	CMS and Web Platforms (Finalsite, PowerSchool)
Digital Archiving and Compliance Tools (PageFreezer)	Digital Signage Platforms (Rise Vision)
LMS and Training Platforms (Canvas)	Survey and Insights Platforms (Qualtrics)
Social and Campaign Management Tools (Meta Business Suite)	Video and Live Production Tools (OBS Studio, StreamYard)

Post Graduate Program in Artificial Intelligence and Machine Learning: Business Applications

Master of Education in Leadership

Bachelor of Science in Education

TSPRA Gold Star Awards

Adsposure Transit Awards

Finalsite School Marketing Day Contest Winner in 2023

Awarded a free website redesign (valued at $15k)
Responded to the prompt “Why should your district receive a free website redesign from Finalsite?”

Castleberry Independent School District

Castleberry ISD | Fort Worth, TX

June 2023 - Present

Led an organization-wide brand repositioning and integrated marketing strategy in a competitive regional market — driving 480% growth in a targeted audience segment over four years.
Led cross-functional marketing initiatives in partnership with leadership and external vendors — translating strategic priorities into coordinated marketing programs and measurable engagement outcomes.
Developed and executed integrated campaigns across OOH, digital, web, social, and email — strengthening brand perception, increasing visibility, and supporting sustained growth.
Defined brand architecture, messaging frameworks, and value propositions in partnership with leadership — strengthening market differentiation.
Analyzed audience behavior and campaign performance data to refine messaging, optimize channel strategy, and improve overall campaign effectiveness.
Launched branded merchandise program from concept to market, achieving a 17% conversion rate in the first month.
Led creative production supporting multi-channel campaigns, including photography, digital assets, and promotional materials supporting recruitment, brand awareness, and organizational initiatives.
Drove cross-functional alignment by establishing and enforcing brand standards and messaging guidelines across departments and platforms.

Castleberry ISD | Fort Worth, TX

June 2021 - June 2023

Executed targeted marketing campaigns aligned to growth objectives — increasing audience engagement and strengthening brand consistency across digital and traditional channels.
Partnered with cross-functional teams to align messaging with organizational priorities and audience insights.
Established brand consistency through training, toolkits, and messaging guidelines adopted across the organization.
Grew and sustained an average 21% monthly engagement rate on the district’s Facebook page through strategic content planning and performance analysis.

Castleberry ISD | Fort Worth, TX

June 2017 - June 2021

Led organization-wide initiatives, designed communication and adoption strategies that increased platform utilization and workflow efficiency.
Developed executive-ready presentations and training materials translating complex technical concepts into clear, actionable guidance for diverse stakeholder groups.
Presented at state and regional conferences, showcasing innovative practices in communication, technology, and engagement.