Resumé

Communications Coordinator

Castleberry Independent School District | Fort Worth, TX

June 2021 - Present

• Developed and executed strategic communication campaigns, utilizing a results-oriented approach to track progress.

• Generated multimedia content for various channels and facilitated campaigns, maintaining consistency in quality, appearance, and information. This delivery of print and digital content strengthened commitments to campus and district initiatives.

• Enhanced the district's public image by establishing a cohesive brand identity. The total number of students who reside outside of the district’s attendance zone and enroll in the district has increased by 165% since the 2020-2021 school year.

• Facilitated the district-wide rollout of ParentSquare, centralizing and enhancing two-way communication between parents, teachers, and administrators.

• Developed over 35 custom templates in ParentSquare for principals and department leaders, ensuring alignment with the district's brand identity and ultimately enhancing stakeholder confidence in campus and district messaging.

• Designed and launched the district's online store, overseeing every detail from graphics to apparel selection and color schemes. This initiative not only created a new revenue stream but also strengthened the district's brand identity by offering high-quality, branded merchandise to the community.

• Ensured the protection of student privacy and compliance with federal laws including WCAG 2.0 success criteria and adhering to FERPA regulations.

• Monitored and utilized social platforms to transparently showcase school and classroom experiences, fostering increased community trust and engagement. Since June 2021, the average monthly engagement rate by reach on the district’s Facebook has been 21%.

• Orchestrated an annual photoshoot featuring students of diverse ages and demographics, capturing images for use in promotional materials such as billboards, metro bus, postcards, graphics, and the annual back to school guide.

• Served as the primary web administrator for the district’s website, and secondary to each campus website, ensuring timely posting of events, news articles, and calendar.

• Established content norms through effective collaboration, training, and support for district and campus personnel.

• Strengthened relationships with media outlets, resulting in increased reporter attendance at district events to cover stories first hand, rather than relying solely on post-event press releases.

• Refined approval processes for purchasing items reflecting the brand's visual identity, proactively addressing potential issues before they could negatively impact the brand or waste resources. This approach ensured money was spent wisely, and enhanced the brand's impact.

Innovation Leader

Castleberry Independent School District | Fort Worth, TX

June 2017 - June 2021

• Modeled effective use of technology tools in classrooms to support student learning objectives, and mentoring teachers through a gradual release process to boost their confidence in implementation.

• Presented and attended at state and local conferences to showcase innovative practices and stay current on the latest technologies used to support student learning.

• Coached teachers to use student data to drive sound instructional practices.

• Developed and taught self-paced and facilitator-led courses in Canvas for synchronous and asynchronous professional learning.

  Collaborated with content coordinators to develop curriculum-aligned technology resources.

English I Teacher

Castleberry Independent School District | Fort Worth, TX

July 2015 - June 2017

• Effectively delivered instruction to high school students using research-based practices that alighted with state standards, while differentiating to reach all students.

• Maintained regular communication with parents regarding their child’s academic progress, fostering student engagement and strengthening partnerships with parents.

• Selected by district administration to lead a professional learning session on utilizing Microsoft OneNote for student interactive notebooks in the classroom.