Expanded a priority audience segment from 195 to 578 through brand repositioning, integrated marketing and sustained awareness efforts.
Increase in average Facebook engagement per post after the brand and channel strategy shift, while reducing posting volume.
Average engagements per post increased from baseline to 100+ in later years through stronger visual storytelling and channel strategy.
Led three organization-wide transformations since 2023:
brand repositioning
centralized communications platform rollout
website ecosystem overhaul
Created reusable ParentSquare and Canva-based resources for events, departments and awareness campaigns, enabling teams to execute polished communications independently.
First-month conversion rate for a branded merchandise program launched from concept to market.
Brand strategy, positioning, integrated campaigns, campaign planning, audience strategy, brand governance, go-to-market strategy
Content strategy, storytelling, editorial strategy, copywriting/editing, internal communications, stakeholder engagement, media relations
Performance analysis, audience segmentation, Google Analytics, web strategy, content management, accessibility, message targeting
Generative AI workflows, LLM prompt development, AI-assisted content operations, workflow automation, Google Gemini, ChatGPT, Google Colab, Python fundamentals, Google Apps Script
Creative direction, visual brand design, photography, video production, OOH, signage, branded merchandise, campaign assets
Official title: Communications Coordinator
Castleberry ISD | Fort Worth, TX | July 2023–Present
Led an organization-wide brand repositioning, centralized communications platform rollout and website ecosystem overhaul across a complex, multi-site organization.
Built scalable brand systems, messaging frameworks and self-service communication resources that strengthened consistency across departments, campuses and recurring initiatives.
Developed 100+ branded templates and communication assets across Canva, Google Docs, Google Slides and other digital platforms, enabling teams to execute polished communications independently while maintaining brand standards.
Planned and executed integrated campaigns across web, social, email, print, OOH and internal channels, strengthening brand visibility, audience engagement and organizational awareness.
Managed end-to-end creative production for multi-channel initiatives, including photography, video, digital assets, promotional materials, advertising, signage, branded merchandise and web content.
Analyzed audience behavior, engagement trends and channel performance to refine messaging, content priorities and distribution strategy, increasing engagement efficiency while reducing unnecessary content volume.
Integrated AI and automation into communications operations to accelerate content development, audience segmentation, accessibility workflows and high-volume document production while maintaining brand and editorial standards.
Applied generative AI, lightweight scripting and data-analysis tools to identify efficiencies, reduce repetitive work and support more scalable communications processes.
Castleberry ISD | Fort Worth, TX
June 2021 - June 2023
Strengthened brand consistency before the districtwide rebrand by creating toolkits, templates and staff-facing resources that supported adoption of approved messaging and visuals.
Managed social, web, email and print communications that translated organizational priorities into clear, audience-centered content.
Grew social media engagement through strategic storytelling, visual content planning and performance analysis.
Partnered with campus and department teams to align messaging, campaign timelines and stakeholder communications across channels.
Castleberry ISD | Fort Worth, TX
June 2017 - June 2021
Led organization-wide technology adoption initiatives, developing communication, training and implementation strategies that supported workflow change.
Created presentations, tutorials, training materials and process guides that translated complex tools into clear, practical guidance for adult learners.
Designed digital learning and enablement resources in Canvas, including asynchronous modules, recorded tutorials, progress checks and live training experiences.
Presented at state and regional conferences on technology integration, communication, digital learning and stakeholder engagement.
English I Teacher
Castleberry ISD | 2015–2017
Eighth Grade Language Arts Teacher
Ector County ISD | 2012–2015
Junior League of Fort Worth
Marketing Chair, Grand Entry Gala | 2026–2027
Assistant Marketing Chair, Grand Entry Gala | 2025–2026
Castleberry ISD Education Foundation
Event Coordinator, Annual Spring Gala | 2019, 2022
Post Graduate Program in Artificial Intelligence and Machine Learning: Business Applications
Applied study: machine learning, deep learning, natural language processing, generative AI, large language models, retrieval-augmented generation and AI business applications.
McCombs School of Business, University of Texas at Austin
Completed: August 2026
Master of Education in Leadership
Lamar University, Beaumont, TX
Graduated: May 2014
Bachelor of Science in Education
Miami University, Oxford, OH
Graduated: May 2012
TSPRA Gold Star Awards — promotional postcard and marketing campaign
Adposure Transit Award — Fort Worth’s Community Awareness Award
Finalsite School Marketing Day Contest Winner
Castleberry ISD Pacesetter of the Year