Resumé

Communications Coordinator

Castleberry Independent School District | Fort Worth, TX

June 2021 - Present

• Led organization-wide brand strategy and repositioning, building a cohesive, scalable identity across digital, print, OOH, merchandise, and experiential touchpoints.

• Served as primary brand steward, ensuring consistent execution, quality control, and adherence to brand standards across all internal and external communications.

• Planned and executed integrated marketing campaigns across social, email, web, print, OOH, and live events to support growth, awareness, and engagement goals.

• Led go-to-market strategy for new platform and program launches, including messaging, rollout planning, stakeholder training, and adoption support.

• Managed OOH and real-world brand presence, including billboards, transit placements, large-format signage, and on-site brand installations.

• Oversaw vendor and partner relationships, coordinating creative, production, and media vendors to deliver on-brand, on-time executions within budget.

• Launched and managed a branded merchandise program, overseeing creative direction, product design, vendor sourcing, and quality standards while supporting revenue-generating initiatives.

• Leveraged audience insights, survey data, and performance metrics to inform messaging, optimize channel mix, and improve campaign effectiveness.

• Defined and tracked KPIs to evaluate campaign performance, engagement, and adoption, using insights to guide continuous optimization.

• Led change-management efforts to drive adoption of new tools, platforms, and brand standards through training, documentation, and stakeholder enablement.

• Collaborated cross-functionally with leadership, internal teams, and external partners to ensure stakeholder alignment and consistent message execution.

• Managed web and digital content operations, ensuring accuracy, accessibility, and brand consistency across platforms.

• Executed experiential marketing initiatives, including events, branded environments, and professional photo shoots used across advertising and promotional materials.

Innovation Leader

Castleberry Independent School District | Fort Worth, TX

June 2017 - June 2021

• Modeled effective use of technology tools in classrooms to support student learning objectives, and mentoring teachers through a gradual release process to boost their confidence in implementation.

• Presented and attended at state and local conferences to showcase innovative practices and stay current on the latest technologies used to support student learning.

• Coached teachers to use student data to drive sound instructional practices.

• Developed and taught self-paced and facilitator-led courses in Canvas for synchronous and asynchronous professional learning.

  Collaborated with content coordinators to develop curriculum-aligned technology resources.

English I Teacher

Castleberry Independent School District | Fort Worth, TX

July 2015 - June 2017

• Effectively delivered instruction to high school students using research-based practices that alighted with state standards, while differentiating to reach all students.

• Maintained regular communication with parents regarding their child’s academic progress, fostering student engagement and strengthening partnerships with parents.

• Selected by district administration to lead a professional learning session on utilizing Microsoft OneNote for student interactive notebooks in the classroom.