Clips were filmed on-site to document leadership moments, staff engagement, and organizational culture, and were shared across internal and social channels in real time.
Role: Content capture and publishing
Purpose: Authentic storytelling, internal engagement, and social amplification
Keynote Moment | All-Staff Event
Samples of Video Edited for Social Media Reels
Reel Celebrating Student Attendance
CONGRATULATIONS 🎉🎉 to A.V. Cato's 5️⃣th grade class for having the most consistent and highest attendance this week! 100% of the class was present at school yesterday. Remember parents, every day of instruction at #castleberryisd matters, and your child might be one of the lucky recipients of the next attendance celebration. 🎉
#castleberryisd #attendancematters #avcato #choosecastleberry #fortworth #fortworthtx
Reel Featuring Student Recipe
A new menu item hit #castleberryisd cafeterias today! You'll never guess who provided the recipe! #cisdmeals #choosecastleberry #immslions #CISDLeadingtheWay
#CaptureCastleberry Engagement Campaign
Castleberry ISD wants to travel with you to destinations near and far!
POST a picture of your Traveling Sticker to Facebook, Instagram, and/or Twitter using the hashtags #capturecastleberry and #castleberryisd.
SHARE when you spot one of the Traveling Stickers at your next destination by posting a picture to Facebook, Instagram, and/or Twitter using the hashtags #capturecastleberry and #castleberryisd.
Castleberry ISD district leadership will be on the lookout for the Traveling Stickers! When one is spotted, a surprise will be delivered to your mailbox to thank you for being a part of the Castleberry community.
As always, thank you for continuing to #choosecastleberry for your child’s education.