Brand & Marketing Strategist

Built and led an organization-wide brand and marketing transformation that strengthened brand consistency, modernized communications, and contributed to 165% growth in a targeted audience segment.

Strategic brand and marketing leader with a track record of building brands, launching integrated campaigns, and turning audience insights into measurable growth.

Experience spans brand strategy, messaging, creative direction, digital marketing, website strategy, content, social, email, print, out-of-home advertising, media relations, and stakeholder communications. Known for creating structure where it did not previously exist—developing brand systems, communication processes, channel strategies, and scalable tools that align teams and strengthen execution across an organization.

Combines strategy with hands-on execution, translating complex priorities into clear narratives, compelling creative, and coordinated campaigns that improve visibility, engagement, and audience experience.

Technically fluent across Adobe Creative Cloud, web and analytics platforms, and emerging AI tools, with a data-informed approach to campaign development, optimization, and continuous improvement.