Step 1: Determine Appropriate Level of Communication
All communication should be disseminated from the most appropriate level—district, campus, or teacher—depending on the nature of the information and target audience. There are three questions identified in the communication process to determine this level.
Specifically for the Spring Art Show, two of the questions can be answered with yes. As a result, this is an event that was communicated at the district level.
Step 2: Identify, Craft, Plan
The second step involves determining the specific content of the communication. This requires deciding whether the focus is on an upcoming event or disseminating information. Since this event was already on the calendar and location secured, we started with the information steps.
Information: The content to be communicated will be clearly defined, ensuring it is accurate, relevant, and tailored to the needs of the intended audience. The district communications coordinator and event liaison will work together to craft the appropriate messages and choose the best channels for dissemination.
Step 3: Execute
The artifacts below show how the event was communicated using several channels to reach internal and external audiences.
Channels: District website, Local News, ParentSquare, Social (Facebook, Instagram, and Twitter).
Crafted Messages
All messages crafted for each channel being used to disseminate information about this event are on one Google Document.
Article Posted on District Website
Article Shared with Local Media
ParentSquare Messages and Calendar Events
ParentSquare Communication
This message was sent to all internal stakeholders (staff, parents, high school students). Since this event was open to the public, we also sent this to our community groups, which is a way for us to connect with our neighbors and community leaders who may not be on social.
Example of Social Post and Analytics
In keeping with the communication process, detailed instructions are sent to all involved parties, clearly indicating who is responsible for the next steps.
Why is this step important?
This step ensures systematic notification and awareness among all stakeholders, guaranteeing that the message shared is accurate and reinforces the information provided by the district.
