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Led a multi-site website ecosystem overhaul — streamlining navigation, unifying brand, and improving user experience.

Website Ecosystem Transformation (Case Study — In Progress)

Castleberry ISD's rating improved from 76 to 82, with gains in key subjects. Future focus: computational fluency and AI prep.

All three elementary schools received the "All-In" CS100 Award for K-5 computer science excellence.

Eliminated brand fragmentation and built a scalable identity system with organization-wide adoption.

Irma Marsh Middle School and Castleberry Elementary were honored in the 2024 Fort Worth Star-Telegram DFW Favorites contest.

In the inaugural episode of their podcast, middle school students interviewed the founder of Wakelet.

A collection of event, keynote, and recognition photography highlighting authentic stories and community connection.

The human side of a brand transformation — from resistance to alignment and system adoption.

A rebrand that revived Castleberry ISD’s tradition, aligning its visual identity across all platforms for a cohesive look.

A collection of video including reels, highlights, and features, capturing keynotes, pep rallies, and authentic stories.

Enrollment marketing plan highlighting Castleberry ISD's achievements, aiming to boost student enrollment by 10%.

This is the electronic version of the annual back to school guide posted on the district's website.

Overview of the publicity plan for the district's art show as it aligns with the district's communication process.

Showcases the edited video, social media, and written components I created to publicize the news.