Brand & Marketing Strategist

Recent work includes leading a brand repositioning initiative that drove 480% growth in a targeted audience segment through integrated multi-channel campaigns.

Creative and data-informed marketing leader with 10+ years of experience building and scaling brands through integrated campaigns, strategic messaging, and audience-centered storytelling. Known for leading brand repositioning initiatives, aligning cross-functional teams, and translating strategy into cohesive multi-channel campaigns that drive measurable growth and engagement.

Background includes leading organization-wide brand transformation initiatives, developing messaging frameworks and value propositions, and executing integrated campaigns across digital, print, and out-of-home channels. A trusted cross-functional partner who translates complex priorities into clear narratives, compelling creative, and coordinated marketing programs.

Technically fluent across Adobe Creative Cloud, analytics platforms, and emerging AI tools, with a hands-on, detail-driven approach to campaign development and continuous improvement.